The EWCA Islamabad Chapter (EWCA-IC) will celebrate on May 14th, 2010 the East-West Center Day in Islamabad, Pakistan with an exhibition of 30 paintings from local cinema billboard painters. These billboard painters were supported through Rs. 40,000 seed money for this exhibition through the left over funds of Community Service Project (CSP) of the EWCA-IC.
Cinema billboards, with their dazzling images were a part of the popular culture of major cities in Pakistan. Their enormous scale, bright color and melodramatic imagery was used to excite the public. The visual power of these illusionist billboards was integral in building the public’s fascination with film starts for nearly five decades. However nowadays, with the demolishing of cinema houses and the replacement of hand painted billboards by panaflex, the cinema billboard painters are struggling financially.